pantone colour for 2020
You can expect to see a lot of blue next year.
Pantone announced Wednesday night that its 2020 Color of the Year is Classic Blue, a shade reminiscent of the sky at dusk.
"It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year. "What's the future going to bring as we move into the evening hours?"
This is indeed a pertinent question as we embark on a new decade. But as forward-looking as it may be, the 2020 color brings us almost full circle to the first Color of the Year, Cerulean, another blue hue chosen in 1999 to likewise capture a moment in time.
"We were moving into Y2K and wondering: Is the world going to fall apart?" said Pressman.
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The Pantone Color Institute said it recognized similar feelings of instability gripping the world today, from the United States to the United Kingdom, Hong Kong, Syria and across the globe. It settled on a shade that offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.
Pantone has named a color of the year for more than two decades. In 1963, the company created the Pantone Matching System, a proprietary system used in a variety of industries such as printing, graphic design and fashion design to manage colors